The dominance of mobile marketing is complete
Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing...
Category: Mobile Marketing
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3 reasons email campaigns remain the best marketing tool
I used to think that email marketing’s days were numbered. But, as a recent study from marketing technology pioneer...
Messaging apps and their marketing benefits
Grab your phone and look at the screen. Now, count how many messaging apps you currently have on your phone. The...
Why e-commerce needs AMP
By now, we have all seen or heard something about the Accelerated Mobile Pages (AMP) Project. Since first being...
How nonprofits and small businesses can leverage social media
Not everyone has access to the big bucks when it comes to marketing. Compared to big brands, nonprofits and small...
5 damaging mobile engagement mistakes
Are we facing a mobile engagement crisis? Columnist Josh Todd discusses the bad habits that have contributed to the...
How do I make sure my site is mobile friendly? A checklist
As we reported in our SEM news round-up on Friday, Google’s Webmaster Trends Analyst John Mueller confirmed that the...
Are personal assistants the future of mobile marketing?
Artificially intelligent personal assistants like Siri and Cortana are increasingly revolutionizing the relationship...
Understanding the mobile customer journey
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful...
Why fighting mobile click fraud is a waste of time
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle....
10 ways to get your subscribers to open and read your e-mail
Building an e-mail list is very important to your online business. According to statistics, e-mail is 40 times more...
The convergence of SEO and UI goals for mobile users
One year after Google put an algorithmic premium on mobile experience, the so-called “Mobilegeddon,” Google is at it...