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“Programmatic will be the way all media is traded”

While programmatic trading has become the dominant form of advertising in display environments, its uptake across...

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5 effective ways to keep your marketing team motivated

Back in October, I wrote Are Any of These 3 Things Draining Your Passion for SEO? In it, I looked at how things like...

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bald latin business man over worked holding a help sign

8 signals to identify a struggling digital marketing strategy

In the past couple of decades, the internet domain has expanded exponentially. What used to be mere ideas have now...

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Digital transformation is easy…it’s the people that are the challenge

McKinsey research has found that 94% of global leaders are NOT satisfied with their innovation performance. An...

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Programmatic advertising: Future of digital marketing

The growth of programmatic advertising represents a critical turning point in the era of data and technology The...

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Opinion: Programmatic Marketing: Why You Need To Get Into It Now

It’s been interesting to witness and be a part of the programmatic advertising debate over the last few years....

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Mixing in digital in the B2B marketing approach

For a long time, business-to-business (B2B) marketing has valued events as a solid way to generate new sales leads....

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Content marketing & SEO: The scalable way to be in the right place at the right time

Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says...

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Making emotional connections in a digital era

Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer...

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How to build a successful digital video strategy in 2017

Video is steadily growing, and publishers have begun to explore the best ways to include it in their digital...

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Marketers: Take a pin to that ‘filter bubble’

Algorithms have operated behind the scenes of our best-loved social platforms since their earliest days, but their...

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6 common problems for marketing agencies and how to fix them

Did you know that most modern marketing theory has its roots in the Industrial Revolution? When laws prohibiting...

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