Native advertising: the essential guide

Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own...

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How content marketing drives more revenue for your brand

You know content marketing is important. You know you should do it, but what exactly is your business getting out of...

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Will native advertising bring about a renaissance?

Roger Pugh ponders the future, and whether native advertising will be able to bring about an advertising...

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Three essential factors for mobile advertising success

With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge....

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Concept of sending e-mails

Five reasons to add email to your native ad strategy

In this opinion piece, Upside.Digital founder and director Lee Bush (pictured below) explains why you would be nuts...

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5 reasons you need to stop ignoring influencer marketing

Influencer marketing has exploded in popularity over the past few months. It’s been a viable marketing strategy for...

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9 tactics to be a native advertising pro

According to a recent HubSpot report, reading a native ad headline yields 308 times more consumer attention than...

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Three ways to protect your business from ad-blockers

New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising....

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