On: June 13, 2019 In: Digital Marketing

In the past couple of decades, the internet domain has expanded exponentially. What used to be mere ideas have now become practicality. With the expanding horizons, the world of digital marketing is gaining higher traction with each passing day. While this digital marketing domain might present countless opportunities, in...

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On: April 05, 2019 In: Display Advertising

Combining native formats, audience targeting and AI can become an effective tool for achieving conversions with display ads when combined with search campaigns. As the web’s oldest form of advertising, display ads have long been a standby for brands. However, over the last several years, consumers have grown increasingly...

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On: March 27, 2019 In: Mobile Marketing

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building...

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On: January 17, 2019 In: Native Advertising, SEO Optimization

SEO is essential for driving traffic to your website, but some investment in online advertising can also boost and focus your marketing campaign. So much of what we’ve talked about on this blog is on how to increase your contracting website’s Search Engine Optimization by improving your website itself;...

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On: October 11, 2018 In: PPC (Pay Per Click)

We’ve all been there – you’re looking to book a hotel in a prime vacation spot and see some great deals. A few days later, you come back, credit card in hand only to find out that the price of the hotel has tripled. The reason? You’re vacationing at...

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On: September 26, 2018 In: SEO Optimization

The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for a full and healthy SEO strategy. But in what...

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It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be completing ecommerce purchases. However, it seems as though every business in 2018 has gone all-in on search engine...

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