How to make room for video in your content strategy
Over the past few years, marketers have become so inundated with the need to blog that we’re ignoring an...
Category: Content Marketing
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Rise of the content machines: how blogs became a secret weapon
Content marketing has been around for centuries. Benjamin Franklin began publishing the journal Poor Richard’s...
6 battles your content must fight and how to equip it for victory
Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter...
The guide to content marketing competitive intelligence
A marketer who’s thoroughly researched the competition should be able to list the key competitors – through...
5 startups that are killing it with content marketing
Everyone wants a piece of the content marketing pie, and no wonder: Entrepreneurs everywhere are starting to realize...
4 ways to win at local content marketing
When it comes to marketing content to local customers, you have to take a unique approach – the tactics that...
3 ways to supercharge your content-marketing strategy
User-generated content is the riskiest of all marketing strategies because of the obvious potential for negative...
Guarantee your marketing automation success with persona-based content
Looking to kick your marketing automation up a notch? Columnist Jeffrey L. Cohen explains why you need a...
Here’s a new content marketing strategy documentation map
The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI...
How to use content to drive results
Do you ever feel like your content marketing efforts fall flat? It’s easy to get caught in a rut. Sometimes weeks or...
The secrets to amazing blog content
Blogging should form a big part of your social-media strategy. Indeed, the most effective marketers allocate a large...