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Marketing Industry

Category: Marketing Industry

Marketing IndustryMobile Marketing

How marketers should connect with mobile-focused consumers

In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt...

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March 15, 2016
E-CommerceMarketing IndustrySEO Optimization

9 things to validate while auditing e-commerce sites for SEO

E-commerce businesses live and die by Google rankings–and regular SEO audits are a must. Running a comprehensive SEO...

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March 14, 2016
Marketing IndustrySocial Media

How emotions can lead to successful video advertising

Video marketing has been on the rise for several years now and it is only expected to grow even more. According to...

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March 11, 2016
Marketing Industry

The ‘when’ and ‘how’ of using PR correctly

Q. If you’re on a tight marketing budget when or how should PR be used? —Jen Cvetkovic-Trivett A: If you...

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March 11, 2016
Marketing Industry

Three ways to protect your business from ad-blockers

New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising....

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March 10, 2016
Marketing IndustrySocial Media

3 leaks in your digital marketing budget you’ll want to plug today

Drip, drip, drip. Digital media is the most measurable medium marketers have ever used, but it’s also the most...

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March 9, 2016
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