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Social Media

Category: Social Media

Marketing IndustryMobile MarketingSocial Media

Are personal assistants the future of mobile marketing?

Artificially intelligent personal assistants like Siri and Cortana are increasingly revolutionizing the relationship...

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May 13, 2016
Marketing IndustrySocial Media

5 ways to get media coverage as a startup

As a startup, one of the biggest hurdles you’re going to face is building an initial reputation. With zero...

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May 10, 2016
Marketing IndustrySocial Media

The social customer service gap

Eight years ago, Canadian musician Dave Carroll made a customer complaint about United Airlines, very public...

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May 10, 2016
E-CommerceMarketing IndustrySocial Media

Five ways to incorporate social shopping into your digital marketing strategy

At eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca...

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May 5, 2016
Marketing IndustrySocial Media

How to use visual media to boost your online and offline marketing efforts

“Approximately 65 percent of the population are visual learners.” – Mind Tools, 1998 We are living in the age of...

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May 5, 2016
E-mail MarketingSocial Media

3 signs your small business should forego social media, and what to do instead

Wait — you thought every business needs a social media presence? Columnist Jordan Kasteler explains why being...

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April 27, 2016
Marketing IndustrySEO OptimizationSocial Media

5 web development hacks for better SEO results

SEO today is a massively different game than it was just a few years ago. RKG senior vice-president of organic...

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April 25, 2016
Social Media

4-step guide to pick your social media network

With so many social networks out there, have you ever wondered which social media channels you should focus on? I...

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April 20, 2016
Marketing IndustrySocial MediaWebmaster's Tools

Effective social media marketing teams: 7 lessons in collaboration

When a company is very small, usually during startup years, there often is only one person responsible for the...

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April 18, 2016
Marketing IndustrySocial Media

10 signs you’re a digital marketing expert

“Digital marketing” sounds big and scary. Even the most adroit web users shy away from laying claim to being an...

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April 14, 2016
Marketing IndustrySocial Media

How to connect with your influencers and boost your content marketing reach

If you’re a content marketer still striving to get your content noticed, reaching out to key influencers can be one...

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April 14, 2016
SEO OptimizationSocial Media

The evolution of SEO

Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might...

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April 13, 2016
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