4 low-cost marketing strategies every business should know
Let’s be real. Marketing can get expensive. With such a strong emphasis on digital marketing, it can seem like the...
Category: Social Media
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Are personal assistants the future of mobile marketing?
Artificially intelligent personal assistants like Siri and Cortana are increasingly revolutionizing the relationship...
5 ways to get media coverage as a startup
As a startup, one of the biggest hurdles you’re going to face is building an initial reputation. With zero...
The social customer service gap
Eight years ago, Canadian musician Dave Carroll made a customer complaint about United Airlines, very public...
Five ways to incorporate social shopping into your digital marketing strategy
At eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca...
How to use visual media to boost your online and offline marketing efforts
“Approximately 65 percent of the population are visual learners.” – Mind Tools, 1998 We are living in the age of...
3 signs your small business should forego social media, and what to do instead
Wait — you thought every business needs a social media presence? Columnist Jordan Kasteler explains why being...
5 web development hacks for better SEO results
SEO today is a massively different game than it was just a few years ago. RKG senior vice-president of organic...
4-step guide to pick your social media network
With so many social networks out there, have you ever wondered which social media channels you should focus on? I...
Effective social media marketing teams: 7 lessons in collaboration
When a company is very small, usually during startup years, there often is only one person responsible for the...
10 signs you’re a digital marketing expert
“Digital marketing” sounds big and scary. Even the most adroit web users shy away from laying claim to being an...
How to connect with your influencers and boost your content marketing reach
If you’re a content marketer still striving to get your content noticed, reaching out to key influencers can be one...