How automation can help e-commerce businesses
It is indeed a pleasure to watch one’s business grow. But, the business growth also brings in increased workload and responsibility. In the present competitive business world, it is mandatory to be updated and adopt the latest trends to stay ahead in the competition, especially in the e-commerce sector which has a massive competition across the globe. According to Statista, by 2022 India is expected to stand first in B2C e-commerce development with a CAGR of 19.9 percent followed by Indonesia with a CAGR of 17.7 percent. Alongside, the global retail e-commerce sales are forecasted to reach $4.88 trillion in 2021. Thus, to meet the increased demand, e-commerce businesses opt-out for the automation process. If the automation cannot be carried out for the end-to-end process in the e-commerce business, it could at least be implemented to certain operations of e-commerce business to ensure hassle-free business process.
Implementing e-commerce automation could augment the businesses’ marketing strategy, product delivery, and many more aspects. Here are a few automation tricks to implement in the e-commerce business for increased productivity.
Many organizations fail to understand the importance of a welcome note. According to sources, about 75 percent of online business greets their new customer with a welcome note and the greeting emails receive more than 400 percent customer engagement as compared to other emails. Although the welcome note sounds simple and irrelevant, it is a first step towards obtaining loyal customers and building trust over the brand. Besides welcome note, the businesses can send the welcome push notification to every customer who visits the website. Push notification is simpler and does not require any user details, but seeks user permission before sending the first notification.
Not receiving an immediate response for refund claims could be a major dissatisfactory factor for customers. At times, the customer’s refund request could be yet another email in the service provider’s inbox, as some e-commerce businesses, particularly the emerging ones, handle the refunds manually. Hence, there are higher chances of missing out such refund mails. Alongside, manual processing is very time consuming and waste workforce efforts. Therefore, the businesses could automate the refund by adopting workflow software that aids in tracking all the refund requests.
Campaigning on Social Media
In this technological epoch, every individual has got addicted to social media. Thus, it has evolved to be an ideal platform for the businesses to market their product by posting new stocks, offers, and their brand latest updates. This would instantly grab the customer’s attention. Also, this platform could be used to influence others through the brand’s existing customers by encouraging the customers to follow you on social media, tagging the brand in their posts and more. All these could be automated by influencing the customers to buy simple FOMO (Fear of Missing Out) automation on social media.
Recovering Abandoned Cart
It is evident that the e-commerce businesses irrespective of their sizes are unable to handle the cart abandonments. This scenario could be handled to some extent by using UX optimizing strategies; still, some cases are just impossible. To overcome this, the businesses could automate push notifications and emails to gently remind their customers. The push notification tools would track such customers and send automated push notification using its templates. These could be used for different stages of the cart abandonment.
by Sangeetha P, Online Content Writer