Top five digital marketing trends that could change the way one sells or shops in 2022

Highlights

• Businesses across industries must adapt themselves to the changing times and must adopt latest trends to gain success in digital marketing.
• In the post-pandemic world, it is most likely that digital marketing goals will be achieved through ultra-trendy concept of hybrid events.
• In 2022, experts envisage a great spike in the use of AI powered tools to deliver better customer experience via digital process automation.
• More and more companies are engaging in AV campaigns for digital marketing of products and services.

Businesses across industries must adapt themselves to the changing times and must adopt the present-day trends that are gaining success in digital marketing. Staying at pace with the latest tools and technology allows successful expansion in the digital landscape.

Here’s an insight into the probable trends from the digital marketing sector that experts believe will mark their presence in 2022 and emerge as a norm in digital marketing sector.

Hybrid Events

Marketing products and services at live events certainly took a backseat amid the pandemic. The entire world preferred to go all-in for digital marketing during the pandemic. However, in the post-pandemic world it is most likely that digital marketing goals will be achieved in 2022 through ultra-trendy concept of hybrid events. It refers to events that incorporate guests both in-person as well as via virtual medium.

Quality Content

‘Content is king’ – true that. The users as well as the digital marketers have shown growing preference for quality content on the internet. Also, search engines like Google give priority to good content. Reportedly, clear, engaging, and informative content have better rankings, generate more leads and achieve higher conversion rate.

Artificial Intelligence

Artificial Intelligence (AI) technology is expected to play a significant part in making digital marketing strategies effective for businesses in 2022. A major spike in the use of AI powered tools to deliver better customer experience via digital process automation. It means that AI tools will be able to offer an automated response to customer queries via conversational AI and robotic process automation (RPA). Also, digital marketing operations can be streamlined using AI-based content planning and optimization tools.

Audio/Video Content

It is certain that audio and video make a stronger appeal to one’s ears and eyes as compared to text. They have the potential to leave a greater and a longer-lasting impact on your mind. More and more companies are engaging in AV campaigns for digital marketing of products and services. The coming times will see a great surge in AV content on the digital front.

Increased Personalisation

To gain more traffic, and retain that customer base, it is essential that a firm offers personalised or customised service to their customers. Using latest digital marketing tools, it can be ensured that individual customers are offered products and services as per their interests, purchase history, browsing behavior and demographics.
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by Manisha
source: kalkinemedia.com