The surprising lesson Tupac teaches struggling entrepreneurs
Twenty years after his death, Tupac Shakur is still making music. Can someone explain how that’s possible?...
Category: Marketing Industry
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Attention is a finite resource
When people visit New York City for the first time, they are often wowed by Times Square. It’s big, bright, flashy...
Seeking silver bullets sets up companies to fail
When penicillin was invented in 1928, it was heralded as a miracle drug: a silver bullet. All of a sudden, all sorts...
How artificial intelligence can be used for marketing
This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI...
The rise of branded ‘edutainment’
Blending amusing storytelling with information previously only found in product demos, ‘edutaining’ content is...
Exclusivity isn’t the only marketing strategy for luxury brands
It’s a good time to be in luxury car sales. February car sales took flight, to a 15-year high for the month,...
Most small-business owners buy these 5 digital marketing myths
Digital marketing, being a relatively new form of marketing, has a lot of myths associated with it. Running a...
How to find your digital marketing ‘Easter Eggs’
With Easter just over and spring around the bend, soon, birds will be chirping, trees will be blooming and...
5 signs that you’ve lost momentum in your business
I’m currently experiencing one of the most exciting times in my business. I’m writing this article on a flight from...
Digital transformation: Are you asking the right questions?
Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the...
How to market your company mascot on a budget
Mascots are branding elements helping people better remember your company and product. By personifying your business...
Three tips for becoming an experience-based brand
Execs from McDonald’s, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their...