Programmatic is an amazing tool for branding. Here’s how to use it.
If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye...
Category: Programmatic
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Three reasons programmatic technologies should be part of your marketing strategy
Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry...
How can brands find a safe place to advertise online?
At first, newspapers slammed Google and YouTube for allowing terrorist-related and hate videos to be shown next to...
Why programmatic advertising delivers results
In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos...
Three essential factors for mobile advertising success
With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge....
What counts as programmatic maturity In 2017?
Programmatic has grown rapidly over the past five years — and, despite the recent controversies at Google, is...
For B2Bs, powering programmatic with first-party data a core requirement
eMarketer’s Lauren T. Fisher spoke with Bob Ray, global CEO of media and marketing services firm DWA media, and...
Programmatic now accounts for one-third of digital display advertising
Most consumers are mobile-first and advertisers are allocating their digital budgets accordingly. Digital is now the...
3 smart things you can do with programmatic mobile advertising
For the experts this is nothing new, however for many other online marketers it is; clever applications provided by...
Four ways to improve brand safety in a programmatic environment
Programmatic is an environment that is dynamic and is constantly evolving. And it’s heralding in an era where...
What is programmatic marketing, buying and advertising?
Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic...