The convergence of SEO and UI goals for mobile users
One year after Google put an algorithmic premium on mobile experience, the so-called “Mobilegeddon,” Google is at it...
Category: Mobile Marketing
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What’s the difference between responsive, adaptive and mobile-friendly sites?
Mobile adaptive sites and mobile responsive sights are the same, and both are synonyms for mobile-friendly… right?...
The key ingredients of mobile design and UX methodology
Mobile projects can live or die on design. This column looks at the importance of design methodology, with a...
Cause marketing can be a mutually beneficial strategy
People are more likely to support brands that share their values, so cause marketing can help the world and the...
The reality of virtual reality
A lot of today’s virtual reality is actually virtualvirtual reality. The technology may take off, but like “the year...
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and...
The present and future of online video ads
As an advertising category, video seems unstoppable. It’s gaining ground on Facebook andInstagram. As a creative...
How marketers should connect with mobile-focused consumers
In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt...
Best practices in mobile SEO, ASO, and working alongside developers
In today’s episode, Anne Ahola Ward of CircleClick joins SEJ Executive Editor Kelsey Jones, to talk about the best...