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Native Advertising

Category: Native Advertising

Native Advertising

Why native advertising should sit with your PR agency

There is no doubt in my mind that native advertising belongs in the domain of PR. For the simple reason that a...

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April 20, 2017
Digital MarketingDisplay AdvertisingMobile MarketingNative AdvertisingProgrammatic

Programmatic now accounts for one-third of digital display advertising

Most consumers are mobile-first and advertisers are allocating their digital budgets accordingly. Digital is now the...

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April 7, 2017
Concept of sending e-mails
E-mail MarketingNative Advertising

Five reasons to add email to your native ad strategy

In this opinion piece, Upside.Digital founder and director Lee Bush (pictured below) explains why you would be nuts...

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March 28, 2017
Influencer MarketingNative AdvertisingSocial Media

5 reasons you need to stop ignoring influencer marketing

Influencer marketing has exploded in popularity over the past few months. It’s been a viable marketing strategy for...

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March 21, 2017
Native Advertising

9 tactics to be a native advertising pro

According to a recent HubSpot report, reading a native ad headline yields 308 times more consumer attention than...

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March 20, 2017
Native Advertising

5 reasons why your business shouldn’t ignore native advertising

Native Advertising has emerged as one of the most overused buzzwords in the world of digital content marketing and...

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March 14, 2017
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